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CT Posting Strategy Guide


Most of interesting and relevant discussion has now moved to group chats. If you're on CT posting, you're posting for other CT posters who care (marketing departments, protocol growth teams, other CT "threadoors").


Key Principles


Building Your Brand

The best way to build a "brand" is to be consistent and timely. Consistency here does not mean "post at least once a day" but rather that you should always somehow be involved in the day to day conversation.


Timing and Effort

  • **Timely low effort posts** will almost always do better than high effort posts
  • CT rewards low effort more than high effort for pure engagement
  • **Best time to post**: 6-8pm UK (12-2pm ET)

    • - Gets the last Asia crowd, post work European crowd, and lunch time US crowd


    Types of Posts


    1. Highly Relevant "Napkin" Math/Charts Posts

    These still work. They need to be timely, and relevant to something that is either about to launch or has recently launched. They do not have to have a "take" but should be clear in what they show.


    Good examples:

  • Sensitivity tables for airdrops/valuation
  • Comparative analysis for valuation
  • Buyback/burn/sale charts

    • 2. "Notes" Style Posts

    Used to be more popular - now less so. We have a great toolkit with the podcast side. If we have an interesting podcast from one of the pods on the network, go to Mark Scott and ask for the descript link, paste it into Claude for summary/key points/bulletpoints, and post that.


    3. Timely News Posts

  • Alameda moving wallets
  • PEAQ team selling from treasury
  • Mantra price movements
  • US government moving BTC

    • You will likely not be first, but you can give more context:

  • Screenshot Arkham
  • Build an entity tracker and share the dashboard
  • Make a spreadsheet of how much has been sold
  • Build out competitors price action chart

    • 4. Replies and Quote Tweets

    You want to reply and QT as much as possible, especially if you have a small following.


    Strategy:

  • Use bigger names within BW to boost visibility
  • Interact with Felix, Daniel Smith, Westie, Jack Kubinec, Ryan Connor
  • Can be useful additional quote retweets: "On top of this, we also see that xyz"
  • Interact with non-BW posters that are large
  • People like being QT'd and being interacted with

    • **QT/Reply engagement is boosted**, so it gives them a boost.


    5. High Effort Posts

    While low effort timely posts are better for engagement/time, high effort posts are useful when you want to:

  • Be included in high signal telegram chats
  • Curate a specific type of following/follower relationship
  • Build a different type of brand

    • Focus on:

  • Posting at peak times
  • Relevant timing
  • Sharing posts around as much as possible
  • Post into every group chat
  • Ping people on Slack
  • Involve others in editing/reading process

    • 6. Critical/Hot Take Posts

    All posts don't need to have a take, but people want your opinions, not bland walls of text.


    Focus areas:

  • Articles/updates from protocols
  • Governance forum posts on protocols
  • Stay relevant to day-to-day conversation

    • What NOT to Do


    Avoid Slop

    The quickest way to get followers is to post slop, but **DO NOT POST SLOP**.


    Why avoid slop:

  • Your timeline is what you post
  • You get what you give
  • Need to post authentically, not to maximize engagement
  • Will get the worst followers known to mankind
  • Will make you want to stop posting

    • Shitposting Rules

    Same rules apply:

  • Relevant and timely
  • Involve big accounts (BWR and non-BWR)
  • Low effort memes/edits do well
  • **Do not force it!**

    • General Thoughts


    1. **Start posting** one way or another, and decide what you enjoy - that becomes your "brand"

    2. **Post what you care about** so it becomes important, not a chore

    3. **Don't do what you think is "right"** - do what's authentic

    4. **Reach out to people** you like the takes of

    5. **Share your work** - don't hide away if you put in hours of work

    6. **Always include an image** in the first tweet - occupy screen space

    7. **For rapid growth**, identify communities/topics that attract engagement

    8. **Don't just RT Blockworks posts** - you become a brand account, not personal


    Community Focus Strategy


    If you want quick growth, identify certain communities/topics that attract lots of engagement:

  • **Historical examples:** Frax and Curve → Solana and Rev → Hyperliquid
  • **Be mindful:** You might become associated with this topic going forward
  • **Why it works:** They bring in 100-200 extra likes from nerdy communities who love Twitter engagement

    • Remember: If your feed is just Blockworks posts and not your own content, you're a brand account and nobody wants to interact with brand accounts.